Air Conditioners|AI Recommendation and Retailer Rankings

Track generative AI answers about air conditioners and compare recommended products, retailer coverage, ranking position and product links.

VIEWING PERSONAPersona

Family of four replacing appliances

夫婦と子ども2人の4人家族が主要家電を買い替える際の推薦・販売元露出を観測する。キーワードプランナーrawdata（2026-08-16取得・15,239語）へ全文突合した現行設計。旧v1は2026-08-16観測分を最後に退役・削除済み。

Selected

Reporting periodLast 7 days

JST · completed published observations only

Daily Trend for Leading Retailers

Coverage = queries where the retailer appeared ÷ observed queries.For example, 24 of 25 equals 96%. First-position rate shows ranking strength, while Top 3 rate shows the depth of high visibility.

Amazon0%Xprice20%Yahoo!ショッピング0%楽天市場0%PCボンバー0%

2026-08-19–2026-08-25 · Last 7 days · Latest observation for each day

Ranking for Selected Period

Compared by first-position rate

Amazon 17.1% — 2

Xprice 11.4% — 3

Yahoo!ショッピング 11.4% — 4

楽天市場 2.9% — 5

コジマネット 2.9% —

First-position rate: the share of queries where the retailer was recommended first.

Retailer Visibility Ranking

Aggregates query-by-day observations in the selected period and ranks retailers by breadth and position. Select a retailer to open its report.

Selected persona · all queries

Rank	Retailers	Type	Queries	Coverage	First-position rate	Second-position rate	Third-position rate	Top 3 rate	Product links	Appearances
1	Amazon	Marketplaces	13 / 35	37.1%	17.1%6 times	14.3%5 times	5.7%2 times	37.1%13 times	22	22
2	Xprice	Other	12 / 35	34.3%	11.4%4 times	11.4%4 times	2.9%1 times	25.7%9 times	17	17
3	Yahoo!ショッピング	Marketplaces	12 / 35	34.3%	11.4%4 times	5.7%2 times	8.6%3 times	25.7%9 times	16	17
4	楽天市場	Marketplaces	8 / 35	22.9%	2.9%1 times	5.7%2 times	0%0 times	8.6%3 times	10	10
5	PCボンバー	Other	5 / 35	14.3%	0%0 times	0%0 times	11.4%4 times	11.4%4 times	5	5
6	ヤマダウェブコム	Electronics Retailers	3 / 35	8.6%	0%0 times	0%0 times	2.9%1 times	2.9%1 times	3	3
7	JRE MALL	Other	3 / 35	8.6%	0%0 times	0%0 times	2.9%1 times	2.9%1 times	3	3
8	コジマネット	Electronics Retailers	2 / 35	5.7%	2.9%1 times	0%0 times	0%0 times	2.9%1 times	2	2
9	ノジマオンライン	Electronics Retailers	2 / 35	5.7%	2.9%1 times	0%0 times	0%0 times	2.9%1 times	2	2
10	コメリドットコム	Other	2 / 35	5.7%	0%0 times	0%0 times	0%0 times	0%0 times	2	2
11	EC 生活堂	Other	1 / 35	2.9%	0%0 times	2.9%1 times	0%0 times	2.9%1 times	1	1
12	ジャパネット	Other	1 / 35	2.9%	0%0 times	0%0 times	2.9%1 times	2.9%1 times	1	1
13	ソフマップ	Electronics Retailers	1 / 35	2.9%	0%0 times	2.9%1 times	0%0 times	2.9%1 times	1	1
14	au PAY マーケット - 44598158_総合通販 A-PRICE	Other	1 / 35	2.9%	0%0 times	0%0 times	2.9%1 times	2.9%1 times	1	1
15	イーマックスジャパン	Other	1 / 35	2.9%	0%0 times	0%0 times	2.9%1 times	2.9%1 times	1	1
16	コストコオンライン	Other	1 / 35	2.9%	0%0 times	0%0 times	0%0 times	0%0 times	1	1
17	業務用エアコン専門店空調センター	Other	1 / 35	2.9%	0%0 times	0%0 times	0%0 times	0%0 times	1	1
18	生活家電ディープライス	Other	1 / 35	2.9%	0%0 times	0%0 times	0%0 times	0%0 times	1	1
19	エディオン	Electronics Retailers	1 / 35	2.9%	0%0 times	0%0 times	0%0 times	0%0 times	1	1
20	モノタロウ公式	Brand Stores	1 / 35	2.9%	0%0 times	0%0 times	0%0 times	0%0 times	1	1
21	ac.daikin.co +1	Other	1 / 35	2.9%	0%0 times	0%0 times	0%0 times	0%0 times	1	1
22	aircon.asia-traveler	Other	1 / 35	2.9%	0%0 times	0%0 times	0%0 times	0%0 times	1	1
23	xprice.co	Other	1 / 35	2.9%	0%0 times	0%0 times	0%0 times	0%0 times	1	1

Product Visibility Ranking

Shows which products AI recommended for the selected persona. Rates use the number of observed queries in the product's category as the denominator.

70 products

Rank	Product	Categories	Format	Queries	Coverage	First recommendation rate	Top 3 rate	Average recommendation rank	Retailers
1	三菱電機霧ヶ峰 Zシリーズ	Air Conditioners	Card	6 / 35	17.1%	14.3%5 times	17.1%6 times	1.2	5
2	パナソニックエオリア X1 name variants	Air Conditioners	CardText	3 / 35	8.6%	2.9%1 times	5.7%2 times	3.0	3
3	三菱霧ヶ峰 Z	Air Conditioners	Text only	3 / 35	8.6%	0%0 times	8.6%3 times	2.3	0
4	ダイキンうるさらX	Air Conditioners	Text only	2 / 35	5.7%	5.7%2 times	5.7%2 times	1.0	0
5	Panasonic エオリア X CS-X406D2	Air Conditioners	Text only	2 / 35	5.7%	2.9%1 times	5.7%2 times	1.5	0
6	三菱電機霧ヶ峰 FZシリーズ1 name variants	Air Conditioners	Card	2 / 35	5.7%	2.9%1 times	5.7%2 times	1.5	4
7	日立白くまくん XJシリーズ	Air Conditioners	Card	2 / 35	5.7%	2.9%1 times	5.7%2 times	2.0	3
8	ダイキンうるさらX RXシリーズ	Air Conditioners	Card	2 / 35	5.7%	0%0 times	5.7%2 times	2.0	5
9	三菱霧ヶ峰 Z MSZ-ZW4026S	Air Conditioners	Text only	2 / 35	5.7%	0%0 times	5.7%2 times	3.0	0
10	1位日立白くまくん Xシリーズ	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
11	S406ATRP	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
12	ダイキン AXシリーズ	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	2
13	ダイキン Eシリーズ S406ATEP-W（14畳クラス）	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	5
14	ダイキン Eシリーズ（コスパ重視）ダイキンの普及モデルです。	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
15	ダイキンうるさらX Rシリーズ	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	3
16	ダイキンうるさらX S406ATRP-W	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	3
17	ダイキン工業上位モデル（うるさらX系）	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
18	パナソニックエオリア Fシリーズ CS-406DFL2-W	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	3
19	快適性重視：ダイキン工業うるさらX RXシリーズダイキンうるさらX RXシリーズおすすめ畳数： - 18〜23畳クラス（5.6〜7.1kW）向いている家庭： - リビング滞在時間が長い - 冬もエアコン暖房をよく使う - 乾燥が気になる特徴： - 加湿・除湿機能が強い - 冷暖房の安定感が高い - 長時間運転向きダイキン	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
20	三菱電機霧ヶ峰 Zシリーズ MSZ-ZW5626S-W	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	1
21	三菱電機「霧ヶ峰 GEシリーズ」三菱電機	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
22	三菱電機「霧ヶ峰 GVシリーズ」三菱電機の普及モデルで、価格と性能のバランスが良い定番です。シンプルな冷暖房メインなら十分で、故障リスクを抑えたい人向きです。14畳クラスでは「MSZ-GE系」なども人気があります。kakaku.com	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
23	三菱電機「霧ヶ峰 GVシリーズ」三菱電機の普及モデルです。	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
24	三菱電機「霧ヶ峰」Xシリーズ	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
25	総合バランス重視：三菱電機霧ヶ峰 Zシリーズ三菱電機の上位「霧ヶ峰」は、人の位置や体感温度を検知するセンサー系の快適制御が強みです。家族がリビングでそれぞれ違う場所に座る家庭に向いています。エディオン	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
26	日立白くまくん X	Air Conditioners	Text only	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	0
27	日立白くまくん Xシリーズ RAS-XR4026D	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	1
28	日立白くまくん Xシリーズ RAS-XR6325D	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	3
29	日立「白くまくん」系（カビ対策重視なら有力）日立白くまくん清潔エアコン RAS-DR2225S	Air Conditioners	Card	1 / 35	2.9%	2.9%1 times	2.9%1 times	1.0	1
30	2位三菱霧ヶ峰 Z / FZ	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
31	AN406ARP	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
32	Panasonic エオリア Fシリーズ	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
33	ダイキン Sシリーズ（14畳クラス）	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	1
34	ダイキン「Eシリーズ」ダイキンは空調専門メーカーで、普及モデルでも冷暖房の安定感があります。14畳用ではS406系などが候補になります。kakaku.com+1	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
35	ダイキン「うるさら／上位CX系」	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
36	パナソニックエオリア GXシリーズ 20畳クラス	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	1
37	パナソニック「エオリア Jシリーズ」パナソニックのスタンダード系。	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
38	パナソニック「エオリア」上位機種（におい対策重視）パナソニックのエオリア上位シリーズも候補です。	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
39	バランス重視：三菱電機霧ヶ峰 Zシリーズ Mitsubishi エアコン霧ヶ峰 Zシリーズピュアホワイトおすすめ畳数： - 18〜23畳クラス向いている家庭： - リビングで人がよく動く - 家族それぞれ快適温度が違う - 省エネも重視特徴： - 人のいる場所を検知する温度制御が得意 - 風当たりの調整がしやすい - メンテナンス性が比較的良い	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
40	快適性重視：ダイキンうるさらX（RXシリーズ）ダイキン工業は空調専業メーカーで、除湿・加湿など湿度制御を重視する家庭に向きます。ダイキン	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
41	三菱霧ヶ峰 GEシリーズ MSZ-GE4025S-W	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	3
42	三菱電機霧ヶ峰 GEシリーズ（バランス型）三菱電機の定番普及モデル。	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
43	三菱電機霧ヶ峰 Xシリーズ	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	1
44	三菱電機霧ヶ峰 Z系	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	0
45	富士通ゼネラルノクリア D-TKシリーズ	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	2.0	1
46	3位パナソニックエオリア X	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
47	Daikin ダイキン Eシリーズ	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
48	ダイキン CXシリーズ	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	3
49	ダイキン GXシリーズ	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	6
50	ダイキンうるさらX 2026年モデル	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	3
51	ダイキン壁掛形エアコン（フィルター自動お掃除モデル）	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	1
52	ダイキン「うるさら・CX系など」（長く使う安心感重視）ダイキン工業の清潔機能搭載モデルも人気があります。	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
53	パナソニックエオリア CS-405DJ2-W	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	3
54	パナソニックエオリア LX系	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
55	パナソニックエオリア上位	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
56	パナソニック「エオリア Fシリーズ」パナソニックの入門〜中級モデル。価格を抑えつつ、基本的な快適機能を入れたい場合に向きます。14畳クラスの工事込みセットも流通しています。価格.com	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
57	三菱電機霧ヶ峰 BXVシリーズ	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	3
58	掃除・清潔重視：パナソニックエオリアおすすめ畳数： - 18〜23畳クラス向いている家庭： - 小さいお子さんがいる - キッチン併設LDK - ニオイやカビ対策を重視特徴： - 空気清浄系機能が充実 - 内部清潔機能が強い Panasonic	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
59	掃除の手間を減らしたい：日立白くまくん Xシリーズ日立グローバルライフソリューションズの白くまくん上位機は、内部清潔機能を重視する人に人気があります。エディオン	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
60	日立白くまくん AJシリーズ（価格優先）日立白くまくんのベーシックモデル。	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
61	日立白くまくん MJシリーズ（20畳クラス）	Air Conditioners	Card	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	1
62	日立「白くまくん Xシリーズ」	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	2.9%1 times	3.0	0
63	4位ダイキンうるさらX	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	0%0 times	4.0	0
64	コスパ重視：パナソニックエオリア EX/LX系パナソニックのエオリアは、空気清浄・清潔機能を重視する家庭向けです。23畳クラスのモデルもあります。	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	0%0 times	4.0	0
65	ダイキン E/CX、三菱霧ヶ峰下位〜中位	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	0%0 times	4.0	0
66	パナソニックエオリア EXシリーズ	Air Conditioners	Card	1 / 35	2.9%	0%0 times	0%0 times	4.0	3
67	パナソニックエオリア上位モデル	Air Conditioners	Card	1 / 35	2.9%	0%0 times	0%0 times	4.0	3
68	パナソニック「エオリア」上位モデル	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	0%0 times	4.0	0
69	各社の中上位モデル（最上位より1つ下）	Air Conditioners	Text only	1 / 35	2.9%	0%0 times	0%0 times	4.0	0
70	富士通 nocria Xシリーズ	Air Conditioners	Card	1 / 35	2.9%	0%0 times	0%0 times	5.0	3

70 products were observed; 9 appeared in at least two queries. Listing format and naming variants are counted separately.

Query → Product → Retailer

Showing queries from all categories

Queries were submitted in Japanese and are retained below in their original wording as source evidence.

The Stella AI Search Lab is a retail-focused public research project that continuously observes how products and retailers are discovered and presented by AI as generative AI becomes a gateway to shopping. Rather than reducing the results to winners and losers, we aim to create a shared, transparent way for anyone to understand how the AI shopping landscape is changing.

Make visibility measurableWe record the products, retailers and sources that appear in AI answers as they were actually displayed.

Track change over timeWe repeat observations under the same conditions to reveal patterns and fluctuations that a single answer cannot show.

Turn findings into improvementsWe explore what information reaches AI effectively and turn the findings into ideas for better product content and websites.

Why We Publish This Research

Recommendations generated by AI are harder to inspect than conventional search rankings, and the same query can produce different answers. That is why we make our method and results as open as possible: so retailers, e-commerce businesses, manufacturers, site operators and shoppers can examine the same data and think about the changes together.

This dashboard does not claim to provide a single correct optimization strategy. By observing how AI understands and recommends products and points people to places to buy, it provides evidence for considering what information is getting through and what is still missing.

What You Can Learn Here

Which retailers appeared across the widest range of queries
Which retailers tended to appear near the top of answers
How visibility differed by category and price range
Which products, sources and retailers were connected in AI answers

What We Observe

We prepare fixed shopper personas and queries, then submit them through the ChatGPT web interface. We record the answer, citations and sources, product cards, and the retailer list for each product in the order shown.

How Rankings Are Calculated

Within each query, retailers are ranked using the following sequence.

More products linked to that retailer in the answer
If tied, the higher position in the retailer list
If still tied, the greater number of retailer appearances

All rates use the number of successfully observed queries as their denominator.

Coverage: share of queries where the retailer appeared at least once
First-position rate: share of queries where the retailer ranked first
Top 3 rate: share of queries where the retailer ranked in the top three

How to Read the Data

Generative AI answers can change each time, even for the same query. A daily observation is a point-in-time snapshot, and a ranking change does not necessarily indicate the effect of an optimization measure.
The current dataset covers ChatGPT only and does not represent other generative AI systems.
Price, stock and delivery text is recorded as displayed in the AI answer and may differ from the retailer's actual selling conditions.
Product and retailer naming variations are normalized, with normalization decisions retained in the source research records.
This dashboard does not judge retailer quality or superiority; it records only how retailers appear in AI answers.
When considering a purchase or contract, please verify prices, stock, specifications and other details on each company’s official website.

Independent Research

This site is independently planned and operated by Stellagent, Inc. Unless otherwise stated, the featured retailers and service providers did not commission the research, provide the data or supervise the content. Our priority is not to promote a particular company or judge businesses by rank alone, but to accumulate observed facts using a consistent standard.

Trademarks and Logos

Company names and logos help readers accurately identify which retailers appeared in an AI answer. We therefore use the company names, service names, trademarks and logos shown on this site only to the extent needed to identify observed retailers and explain the research results.

All rights in the respective trademarks and logos belong to their owners. Their appearance on this site does not indicate an affiliation with, endorsement by or approval from those rights holders. If you notice an issue with a name or published item, we will review it and respond in good faith.

Updates

Data is added after each observation and accumulated as a daily trend. Last updated is the time of the latest aggregation.

Contact

For questions about the research method, corrections to published names or rights-related inquiries, please contact us through the operator’s contact form.

Air Conditioners|AI Recommendation and Retailer Rankings

Highlights for Selected Period

Retailers That Moved

Leader by Category for Selected Period

Observation Status

Run the same study for your products

Daily Trend for Leading Retailers

Ranking for Selected Period

Retailer Visibility Ranking

Product Visibility Ranking

Query → Product → Retailer

Why We Publish This Research

What You Can Learn Here

What We Observe

How Rankings Are Calculated

How to Read the Data

Independent Research

Trademarks and Logos

Updates

Contact

Contact

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